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BIC Australia
Smarter than your average campaign!

Client BIC Australia

Brief Make BIC stationery products cool and desirable for kids and main grocery buyers (mums) in the leas up to the 2011 school year. Increase BIC stationery sales and market share.

Campaign 'Go Wild with BIC' – a cross promotion with hit movie Yogi Bear.

Outcome Campaign wins global Village Roadshow award for Best Promotional Campaign worldwide. Market share up. Thousands of entries received. BIC brand injected with a new fresh, cool & colourful image.